著者
Yufu Kuwashima
出版者
Global Business Research Center
雑誌
Annals of Business Administrative Science (ISSN:13474464)
巻号頁・発行日
vol.17, no.1, pp.23-30, 2018-02-15 (Released:2018-02-15)
参考文献数
10
被引用文献数
1

With cosmetics, one cannot determine at a glance exactly what product a person is using. This paper analyzes the impact of a consumer network on cosmetics, which are goods that are not conspicuous. Comments in word-of-mouth websites for cosmetics is used as a proxy variable for purchasing behavior, and the relationship between a consumer network and purchasing behavior in a social network is analyzed. In cosmetics, which are not conspicuous, this paper has confirmed that consumers exhibit the same purchasing behavior as when they are in a relationship with structural equivalence within a network and not just in relationships with cohesion.

言及状況

外部データベース (DOI)

CiteULike (1 posts)

[contagion][equivalence][explains][structural]

Twitter (1 users, 1 posts, 0 favorites)

ABAS最新刊 Structural equivalence explains contagion, Yufu Kuwashima https://t.co/OVdE73jEF7

収集済み URL リスト