著者
松田 映二
出版者
日本行動計量学会
雑誌
行動計量学 (ISSN:03855481)
巻号頁・発行日
vol.29, no.1, pp.81-89, 2002 (Released:2009-04-07)
参考文献数
11
被引用文献数
1 2

The Asahi Shimbun telephone survey made the transition from the list-assisted method to ASAHI-RDD (Random Digit Dialing) method in its survey prior to the Upper House Election in July, 2001. In fact, the Asahi Shimbun had estimated that more seats would be taken by the LDP than the actual results showed in the Upper House election in 1998 and in the Lower House election 2000, where they were without a win. The most probable cause of past failures consists of the non-coverage error since the list-assisted method had serious faults due to the large unlisted population. As RDD promised to give better results, Asahi decided to make use of Random Digit Dialing. While the Asahi method consists of Bank2 and random sampling, it does not use quota sampling. Its bank2-map includes the data, the number of listed-households and the overlap rate of area. A time schedule is created arranging the number of interviewers according to each day of the week. In addition to the problems caused by the current widespread use of mobile phones, there are many other problem areas which we must investigate and make efforts to solve.

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世論調査、朝日新聞が行う「朝日RDD」は何故開発されたか、どのように行っているのかについての論文。

Twitter (7 users, 7 posts, 2 favorites)

リプ欄見ても社会調査に関する知識が全くない人ばかりで残念。精度は悪いが調査から偏りを持たせている訳ではないhttps://t.co/ZOm4Kuse6J https://t.co/4qZYNwau5R
@doraephoneomote RDDも登場した当初は大分旧来からの面接調査や郵送アンケート調査と比較して色々と言われたらしいですね。めげずに20年くらいやってきてようやくそこそこ運用できるレベルになってきた、かな?という現状ら… https://t.co/tl6HR0KCSt
https://t.co/ny5IpWas http://t.co/XySYYhId←朝日RDDとは(PDF)
@jun_makino RDDの解説(各pdf) http://t.co/vMmzps2t http://t.co/C3FoLJBh 迅速、低コスト、そこそこの代表性。しかし、携帯の普及、週末の在宅率など、高齢層が補足されやすい。調査毎に回答者の分布、補正の有無は明示すべき。

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