著者
岡田 陽介
出版者
日本行動計量学会
雑誌
行動計量学 (ISSN:03855481)
巻号頁・発行日
vol.44, no.1, pp.17-25, 2017 (Released:2017-12-01)
参考文献数
37

This study sheds light on the effect of non-verbal information on impression for politician, and tested whether voice pitch influenced perceptions of politicians. In the experiment, we manipulated voice pitch of recordings of the debate by nine political party leaders and asked participants their impressions (favorableness and trustworthiness). We found that while lower-pitched voices increase favorableness and trustworthiness in politicians' image, higher-pitched voices negatively effect on these images, particularly on trustworthiness.

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党首討論会における政党党首の声が低いと、好感度や信頼性が高く感じられる。声が高いとネガティブな影響になり、特に信頼性に傷がつく⇒声の高低が政党党首の印象形成に与える影響 ―党首討論会の音声を用いた実験研究― https://t.co/vLgniV5d60

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