- 公益社団法人 日本心理学会
- 心理学研究 (ISSN:00215236)
- vol.56, no.1, pp.48-51, 1985-04-30 (Released:2010-07-16)
Diffusion process of word-processing behavior of those staff members of an research institute during the period of four years after its introduction in 1979 was investigated. Data were collected in a personal interview with 88 staff members of the institute aged between 22 and 58 years old. Major findings were as follows: (1) the percentage of newly acquired users to non-users in each year increased as years, showing the acceleration in the speed of diffusion, (2) the percentages of users tended to be higher in younger persons than in older persons, and (3) the transmission of the behavior frequently occurred between persons of the similar age (2-7 years different), and between persons of the same group (same department or same profession). The latter two findings were analogous to those obtained in the previous study of diffusion processes of new behaviors of Japanese monkeys by the Japanese etholoists.