- 年報社会学論集 (ISSN:09194363)
- vol.2000, no.13, pp.227-238, 2000-06-05 (Released:2010-04-21)
As urban spaces become commodified for the ‘tourist gaze’, consumers play an important role in the process of ‘branding’, or the aetheticization in which producers attach images to spaces. This paper will discuss what kinds of people consume the aetheticized space. Consuming spaces implies seeing physical landscapes through such images and that notions of both images and physical landscapes precede it. It has been said that the upper-middle class and households without children tend to recognize both of them as important. Our research in Daiba shows the same tendency. It also reveals that older people consume the commodified space much more than younger people.