- マス・コミュニケーション研究 (ISSN:13411306)
- vol.68, pp.115-130, 2006-01-31 (Released:2017-10-06)
This study tries to examine Stuart Hall's milestone work, 'Encoding/Decoding' which brought the starting point for new audience researches. First, Hall's dialectical method which was elaborated through close reading of Marx's texts is considered as the core of theoretical backgrounds and the source of critical power for the Encoding/Decoding model. Second, criticism of class reductionism towards the model is examined in order to identify Hall's theoretical standing position after Gramsi's thought was positively introduced. Third, the model's possibility as a formula to research globalism which is going on in the communications field is suggested.