著者

佐藤 研

出版者

日本マス・コミュニケーション学会

雑誌

マス・コミュニケーション研究 (ISSN:13411306)

巻号頁・発行日

vol.95, pp.107-124, 2019-07-31 (Released:2019-10-25)

参考文献数

15

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The Japan Commercial Broadcasters Association (JBA) BroadcastingStandards were established at the same time as the first commercial radiostarted in Japan in 1951. It was not legal at first, but independently establishedby commercial broadcasters in Japan born in the post-World War II democraticmovements. Thereafter, the revised Broadcast Law requires that broadcasters establishprogram standards and Japanese commercial broadcasters apply JBA BroadcastStandards to their program standards and revise them repeatedly in accordancewith changes in society and the media environment. This article explores the history and background of JBA Broadcast Standards,and the autonomous and independent attitude of commercial broadcastersin Japan that has always been criticized by both the politically powerful andthe general public based on various publications of JBA