著者

北村 智

出版者

日本マス・コミュニケーション学会

雑誌

マス・コミュニケーション研究 (ISSN:13411306)

巻号頁・発行日

vol.95, pp.51-63, 2019-07-31 (Released:2019-10-25)

参考文献数

30

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With the spread of information and communication technology, variousforms of log data are constantly being accumulated. In this article, the authorexamines the use of log data in quantitative media studies. First, in the context of the growing amount of social focus on log data, orbig data, the author offers a general view of computational social science, whichhas been proposed as a field of research that uses big data in social scienceresearch. The author also examines the relationship between computationalsocial science and media studies. Based on this, the author outlines the problemof how the approach of computational social science alone is insufficient on thebasis of concern regarding media studies. Finally, as a solution to these problems,the author introduces case studies of a comprehensive analytical approachthat tie together statistical social survey data and log data.