- マス・コミュニケーション研究 (ISSN:13411306)
- vol.99, pp.209-227, 2021-07-31 (Released:2021-09-11)
This paper focuses on content acceptance centered on video in the late 1970s and 1980s. In particular, we will focus on how anime fans, the early adopters of the video format, experienced the content-accepting space.In the Japanese literature, there is a certain accumulation for the content receiving space for the anime fans, but It has not yet been discussed in connection with the transformation history of the broader content acceptance space. However, the process of transforming the receptive space of bookstores has grown, and it has become clear over time that this process historically conditions the development of a culture. However, no studies to date have specialized in video acceptance.Outside Japan, there has been one study focused on the spatial organization processes of video stores in the United States. In it, the development of video stores is described as a “geography of tastes,” and the relationship with the movie industry and the process of forming a receiving space in each region is clarified. However, the study does not clarify for consumers specifically how such a “geography of tastes” was experienced.To understand the relationship between anime fans and video, we used anime magazines as resources for this paper. The use of video was positioned differently in the amine fans’ groups, depending on the stage of penetration rate. While its rates were low, anime fans’ video collections were often exchanged in the informal fan community; however, as video stores became legal, the exchange of videos was discouraged. Therefore, a variety of information about video stores and the characteristics of the community of each video store were posted. Such information also tended to lose its meaning as franchising progressed. The experience history of video-receiving spaces is clarified in this paper, in light of the experiences of anime fans.