著者

久保谷 友哉 平田 竹男

出版者

Japan Society of Sports Industry

雑誌

スポーツ産業学研究 (ISSN:13430688)

巻号頁・発行日

vol.24, no.2, pp.2_241-2_248, 2014 (Released:2014-11-21)

参考文献数

15

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The purpose of this study was to determine whether the primary factor of growth in the clubs of English Premier League is in the advertising rates.    The analysis in this study was based on the data from the 1996/1997 season to 2012/2013 season. The subject of investigation was the clubs which belong to the Premier League in the aforementioned years, and we did research on the categories of business of the sponsors and the location of its head office.    As a result, the number of main sponsors whose head office is located in Asia, especially ones from ASEAN counties, is increasing recently. Also, the number of sponsors whose business is gambling has been increasing, especially in lower ranked clubs in the league.