- 著者
-
鄭 佳月
- 出版者
- 日本マス・コミュニケーション学会
- 雑誌
- マス・コミュニケーション研究 (ISSN:13411306)
- 巻号頁・発行日
- vol.76, pp.217-236, 2010-01-31 (Released:2017-10-06)
- 参考文献数
- 41
The purpose of this paper is to historically examine the opinion poll – asystem which was introduced to Japan – and to provide a multi-layered illustrationof its viewpoint structure. We will first look at the role which opinion polls played in GHQ, and identifythe positions of multiple polling organizations within the structure. Next, wewill examine the viewpoints established by sociologists employed by PO&SR,and highlight the fact that they relied on applied sociology and acknowledgedthe opinion polls as a social technology. This paper will re-examine the opinionpoll under the confused ideology of GHQ.