著者

小野寺 孝義 Takayoshi Onodera

雑誌

東海女子短期大学紀要 = The journal of Tokai Women's Junior College (ISSN:02863170)

巻号頁・発行日

no.20, pp.105-110, 1994-03-31

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The content of the attractiveness stereotypes was investigated. Data from 94 female college undergraduates show that there is the double standard in the subjects' stereotypes for the physically attractive persons. While they perceived the attractive persons being warm and tender, they perceived them being cold at the same time. Categorical analysis using loglinear model indicated that subjects who have the negative or the positive view to the attractive women tended to respond to the attractive men same way. Findings support the view that women have the complex and contradictive attitude to the physically attractive persons.