This study examines typographic style comparing two manuals, Die Neue Typographie (1928) designed by Jan Tschichold and Grundsatzliches zur Neuen Typographie (1929) by Philipp Albinus to describe design philosophy of the New Typography in their avant-garde works. Both of the books used standardized coated paper, asymmetric composition, sanserif types for text setting, and photography for illustration. Albinus's book has drastic aspects such as right imposition or adoption of new modern sanserif though he has been not to be compared with the pioneer Tschichold.