著者

高岡 伸行

雑誌

長崎大学東南アジア研究年報 (ISSN:05471443)

巻号頁・発行日

no.44, pp.45-68, 2003-03-25

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This article identifies the character of green-consumerism as a social movement. Although consumerism as a social movement is characterized by the claim for rights of consumers-own-self, that is, self-interest for consumers, the green-con-sumerism is characterized by the consideration and responsibility toward others. Accordingly, the meaning of the action as a consumer differs also with normal consumerism. The performance of green-consumers is characterized by pro-sociality. The pro-sociality is based on the reflection on which the action of consumotion of consumers influences on others or society. This article identifies these two character to develop a alternative perspective on business environment.