著者

丑山 幸夫

出版者

日本国際情報学会

雑誌

国際情報研究 (ISSN:18842178)

巻号頁・発行日

vol.12, no.1, pp.15-26, 2015-12-25 (Released:2015-12-30)

参考文献数

19

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Japanese manufacturers changed their international strategy of increasing export of domestic products for one of expanding overseas production, in 1980s in most cases. Indeed their direct investments in othercountries still keep increasing, and yet on the other hand, forming strategic alliances in international operations has become a measure of great importance. This paper attempts, first of all, to review and examine a number of leading theories of business alliances. Then on the basis of this analysis, two cases of strategic alliances are considered: the alliances into which two Japanese companies have entered with overseas companies – Sumitomo Rubber Industries with Goodyear of USA, and Daikin Industries with Gree Appliances of China – in order to make clear the main features of and the distinctions between the alliances. And in view of the fact that these overseas partners are based in two separate home countries on largely different levels of development, special attention will be paid to what effects the differences of their respective home economies will have. In the process of analysis, several theories of strategic alliances are used, and are shown to be effective and valid methods of inquiry.

著者

李 順子 丑山 幸夫

出版者

日本国際情報学会

雑誌

国際情報研究 (ISSN:18842178)

巻号頁・発行日

vol.11, no.1, pp.32-43, 2014-12-19 (Released:2014-12-19)

参考文献数

11

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With the rapid growth of cosmetics industry in China since the end of the 20th century, cosmetic companies of other Asian countries have struggled their way into the Chinese market along withmultinational corporations of the world. Shiseido of Japan and AMOREPACIFIC of South Korea, two major Asian groups in this field, have branched out into selling their products in China and continued their operations on this competitive and yet promising market. This paper examines the international strategies of the two companies' activities on the continent in order to make clear the main features of and the distinctions between their strategies. In the process of analysis, a set of theories of international business administration is used, and is shown to be an effective and valid method of inquiry.

著者

丑山 幸夫

出版者

日本国際情報学会

雑誌

国際情報研究 (ISSN:18842178)

巻号頁・発行日

vol.3, no.1, pp.23-34, 2006-09-16 (Released:2016-12-31)

参考文献数

7

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This paper discusses about the global strategies of the multinational corporations of which headoffices are located in the U.S.A., Europe, and Japan. In recent tire industry, a few manufacturers hold alarge part of the global market and the worldwide competition is keen in this business. The aim of thispaper is to compare the global strategies practically by following the history of the management of therepresentative tire manufacturers in the world. And applying the framework of Bartlett, C. and S.Ghoshal, this paper intends to unveil the features and effective measures of their global strategies.