著者

春原 吉美

出版者

日本官能評価学会

雑誌

日本官能評価学会誌 (ISSN:1342906X)

巻号頁・発行日

vol.14, no.2-2, pp.109-113, 2010-10-15 (Released:2012-12-28)

参考文献数

10

被引用文献数

2

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The synaesthetic relation between olfaction and color has been investigated. In order to confirm it, we conducted a fragrance sniff test with 37 fragranced shampoos among 80 Japanese women and analyzed the results by using chromaticity to assign a color such as red, green, yellow and blue in addition to the color palette that Senoo and Motonaga (2008) had developed. The analysis indicated that the highly accepted fragrances tend to have a higher chromaticity value of red and a lower chromaticity value of blue. In addition, it suggested differences in consumer expectations toward fragrance cross-product categories as well as the association between color and attributes.