- 著者
- 佐藤 奨平 川手 督也 李 裕敬 楊 上禾
- 出版者
- 日本フードシステム学会
- 雑誌
- フードシステム研究 (ISSN:13410296)
- 巻号頁・発行日
- vol.27, no.4, pp.304-309, 2021 (Released:2021-03-25)
- 参考文献数
- 8
- 被引用文献数
- 1 1
In Taiwan in recent years, the sales volume of organic agricultural products and foods has been increasing year by year, and the organic market is growing, against the backdrop of heightened awareness of safety, security and health. Recent research is revealing the actual situation of building an organic food chain in Taiwan, but the actual situation of the efforts of co-ops is unclear. The Homemakers Union Consumers Co-op, which is a nationwide organization, was established for the purpose of creating a safe environment for obtaining safe food. In addition, this co-op aims to realize a sustainable society by building a food chain of organic agricultural products and food. This article reveals that the collaborative product development process plays an important role.
- 著者
- 佐藤 奨平 川手 督也 李 裕敬 楊 上禾
- 出版者
- 日本フードシステム学会
- 雑誌
- フードシステム研究 (ISSN:13410296)
- 巻号頁・発行日
- vol.28, no.4, pp.280-285, 2022 (Released:2022-03-31)
- 参考文献数
- 13
This study clarifies the actual conditions of organic food products and business development in food manufacturers to understand the actual conditions of the organic food business in Taiwan. In particular, we examine the case of SauceCo Co., Ltd. Results of the analysis reveal that SauceCo has expanded the organic food category through innovation and marketing. SauceCo’s organic food and management development are not limited to the innovation process. Marketing, especially the opportunity for direct communication such as the NCHU Organic Farmers Market, is also used to develop and improve organic foods.