著者

長谷川 雄哉

出版者

学校法人 関東学園大学

雑誌

関東学園大学経済学紀要 (ISSN:21878498)

巻号頁・発行日

vol.48, pp.12-27, 2022 (Released:2022-03-31)

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This paper discusses to consideration of geo-blocking and summarize the effects of geo-blocking and why companies are doing it, focusing on characteristic market cases and their circumstances. By looking at how the authorities in different countries are reacting to this problem, we aimed to show that geo-blocking is a problem that is affecting consumer behavior. By imposing geo-blocking, companies can plan their own marketing and develop it in accordance with the demands and legal requirements of each country. In this respect, geo-blocking can be considered an effective tool. However, acts as a restriction on consumer choice and needs to be addressed. As a party to the geo-blocking problem, the EU is the one who has been disadvantaged by it, and from the standpoint of a party that has experienced the ″unavailability″ problem, this paper shows that correcting this problem means expanding consumer choice. In this paper, will learn from the European Commission's response and consider the measures that need to be taken against geo-blocking, which is expected to develop in the future.