著者

隋 瑜 SUI Yu

出版者

名古屋大学大学院人文学研究科図書・論集委員会

雑誌

名古屋大学人文学フォーラム (ISSN:24332321)

巻号頁・発行日

vol.3, pp.171-186, 2020-03-31

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This paper examines the relationship between the formation of internationally renowned resorts and cross-cultural exchange at Nozawa Onsen. In order to become a successful, internationally renowned ski resort, what efforts did Nozawa Onsen consciously make for "internationalization," and how did they attempt to build relationships with the "overseas?" In other words, what specific efforts were made to interact with different cultures? I identify the discourses which illustrate the relationship between the formation of the international resort and cross-cultural exchange using Nozawa's public relations magazine from 1971 to 2019 to elicit two categories-ski exchange and cultural exchange-for analysis.