著者

Jia Yulong

出版者

Japanese Society of Cultural Anthropology

雑誌

Japanese Review of Cultural Anthropology (ISSN:24325112)

巻号頁・発行日

vol.20, no.1, pp.043-087, 2019 (Released:2020-05-28)

参考文献数

29

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Chinese interest in basketball has increased significantly since the 1990s. At the same time, sneaker culture centred on basketball shoes spread into China and has since played a crucial role in the development of Chinese youth culture. From 2000 onwards, counterfeit sneakers (referred to as 'changhuo') have appeared in China and have had a significant impact on the sneaker market. This has, in turn, raised questions about 'authenticity'. The definition of 'authenticity' under intellectual property rights law derives from the concepts of 'individual', 'authorship', and 'ownership'. This definition is not universal and can deviate from local understandings of 'authenticity'. This paper discusses how the 'authenticity' of sneakers is understood in China by focusing on the consumption of changhuo. Chinese sneaker consumers seem more driven by commitments to upholding an order based on the scarcity of goods and participating (or not participating) in conspicuous consumption than by legal definitions of authenticity and originality.