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1 0 0 0 OA Understanding Household’s Complex Brand Choice Behaviors:Variety-seeking, Inertia, or Hybrid Behavior?

著者
KAMAI Tomohito KANAZAWA Yuichiro
出版者
University of Tsukuba. Graduate School of Systems and Information Engineering. Doctoral Program in Social Systems & Management
巻号頁・発行日
2012-10