著者

Philip KOTLER

出版者

Marketing History Society of Japan

雑誌

マーケティング史研究 (ISSN:24368342)

巻号頁・発行日

vol.1, no.1, pp.8-10, 2022-03-31 (Released:2022-03-31)

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Soon we will see the launch of a new Japanese Marketing History Journal. This is greatly anticipated and overdue. Japan has such a long history of commerce and innovation. Some of the oldest lasting companies in the world are found in Japan. During my 1970 speaking engagements in Japan, I was dazzled to see the fine Japanese domestic and export products. I would buy some products - cameras, watches - and bring them back to the U.S. to the astonishment of my friends and family. In the 1980s, I was captivated by Japan's superior brands in cameras, electronics, watches, automobiles, motorcycles, and many other products. Two of us ended up publishing, “The World's Champion Marketers: The Japanese,” in the 1982 Journal of Business Strategy. We owe to Japan such business concepts as zero defects, kaizen, just-in-time manufacturing, and others. The new journal will give its readers a deep historical perspective on Japan's fascinating marketing history.

著者

Philip Kotler

出版者

Prentice-Hall

巻号頁・発行日

1967