著者

須田 泰明

出版者

びわこ成蹊スポーツ大学

雑誌

研究紀要 = Bulletin of Biwako Seikei Sport College (ISSN:13489399)

巻号頁・発行日

no.2, pp.67-79, 2005-03-15

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Since the 1990s, sport mega-events such as the Olympic Games have attracted skyrocketing numbers of enthusiastic followers via visual media, essentialy television, to the point now where various media and sports related sectors have established their own category called ‘Media Sports’. Concurrently, the media has developed a tendency of ethnocentrism that puts an exclusive focus on Japanese representative athletes. The media has further revealed its excess transformation to entertainment thereto, by having more appearances of celebrities on its sports section’s coverage and broadcasts. Not only general mass-criticism but also criticism from the academic field against the aforementioned quality of Media Sports, the media is resultingly expanding emphasis on entertainment quality. Perceiving such context of Media Sports as a result of the information of the sports being internationalized is due to the fast-growing and revolutionary improvement of information /communication technology. This article outlines and analyzes Media Sports with reference to former studies of the relationship between Media Sports and entertainment quality, and of the one between Media Sports and the criticism against journalism. From the point of view of the author who has contributed to sports-journalism via the printed medium for 30 years, this article further explores methods to correct and attenuate the said excess transformation of the Media Sports with appropriate discretion.