著者

土田 尚弘

出版者

首都大学東京大学院社会科学研究科経営学専攻経営学会

雑誌

経営と制度 (ISSN:13491180)

巻号頁・発行日

no.8, pp.63-91, 2010-02

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Discrete choice models have received much attention as the major methodologies for modeling consumer behaviors. Based on the framework of random utility models, many researchers have proposed a variety of consumer decision models. The purpose of this article is to provide an intensive survey and overview of the area, with particular applications in quantitative marketing. Moreover the issues and future developments are discussed in terms of the managerial implications and enhancements of their specification.