- vol.13, pp.27-41, 2006-12-24
Recently, the decline in the use of make-up has stood out. High school girls wearing make-up was seen daily and junior high school girls and even elementary school girls wearing it was not unusual either. Many adults oppose the use of make-up for children and school girls. But there is no guide, no advice, no discussion about it both in school and at home. To advice them and to discuss about it we should have standard of beauty value, but we have no criteria. In this paper we will grasp the current state of girl children and the school girls' make-up and toiletries in Japan with various questionnaires to make proposal of the education of make-up and toiletries. The proposal is based on the ideal beauty value which we should take. This paper is the first step of this plan. The decrease of the make-up beginning age started in the latter half of 1990's. Then it happened the "high school girls' boom". High school girls brought us in our daily life heavy eye make-up, for example mascara and eyebrow make-up, lip gloss, and hair color. High school girls' make-up and beauty expression has spreaded out to other stage, including junior high and elementary girls. A toy maker, which is one of the leading companies in Japan, was the first maker to sell a school girls' own cosmetic bland. It was in 1998. In 2004 "The cosmetic parlor" was open in Shibuya 109-2, in this building there is many fashion brand shops for school girls. Now we can get cosmetics for children and school girls at toy shops, in big discount electrical appliance stores, fancy stationary corner in department stores and super markets. The conscious to make-up of girl children and school girls is the same as it of female adults in Japan. They underestimate their face and body in beauty. Make-up is an indispensable way to live with "normal" body and face for them. Make-up releases Japanese female adults from their faults in beauty, it is the same as girls. This is negative make-up. Not only adults but also girls have fear to have aged. The grasp of the current state of the make-up of girl children and school girls in Japan is the grasp of the issue in beauty culture and beauty value in Japan. So the proposal of education of make-up and toiletries for girl children and the school girls is the proposal of education for all people in our society.