著者
Seungkee Min
出版者
Global Business Research Center
雑誌
Annals of Business Administrative Science (ISSN:13474464)
巻号頁・発行日
pp.0191025a, (Released:2019-12-06)
参考文献数
29

Does keiretsu in the Japanese automotive industry vary by company in terms of firm performance and strategic behavior? This paper classifies parts-supply keiretsu into (1) Toyota suppliers and non-Toyota suppliers and (2) Nissan suppliers and non-Nissan suppliers and then conducts a comparative analysis of the suppliers to test differences in (a) firm performance, (b) customer scope, and (c) product diversity. The following results emerge from the analysis: (a) in regard to “firm performance (return on sales),” Toyota suppliers outperformed non-Toyota suppliers, but there was no difference between Nissan suppliers and non-Nissan suppliers; (b) with respect to “customer scope,” both Toyota suppliers and Nissan suppliers outperformed non-Toyota suppliers and non-Nissan suppliers, respectively; (c) as for “product diversity,” Toyota suppliers have less product diversity than non-Toyota suppliers, but there was no difference between Nissan suppliers and non-Nissan suppliers. These results indicate that the strategic behavior of Toyota suppliers differs from that of Nissan suppliers in that Toyota suppliers achieve high profitability by broadening customer scope and simultaneously narrowing product diversity. While prior research on keiretsu has not focused attention on the differences among keiretsu, the finding of this paper provides suggestive evidence that strategic behavior may vary across keiretsu member firms.

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【ABAS最新号】Strategic divergence of keiretsu: Toyota suppliers and Nissan suppliers, Seungkee Min https://t.co/KO6ZjBa08X
【ABAS早期公開】AMRの姉妹誌 Annals of Business Administrative Science・新規コンテンツを早期公開いたしました。Strategic divergence of keiretsu, Toyota suppliers and Nissan suppliers, Seungkee Min https://t.co/KO6ZjBa08X

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