著者

Yuki Mitomi Youngkyo Suh Hidenori Sato

出版者

Global Business Research Center

雑誌

Annals of Business Administrative Science (ISSN:13474464)

巻号頁・発行日

pp.0191111a, (Released:2020-01-11)

参考文献数

12

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Japanese whisky now ranks as one of the five major whiskies in the world, but how did it come about? Suntory, which has won several prizes in international competitions since the beginning of the 21st century, was making many types of component whisky in the 1980s, when it was trying to deal with diversifying consumer needs and suffered from declining whisky sales. Ironically, these various malts led to the production of many high-quality blended whiskies, which are now winning prizes in international competitions.