著者

佐藤 孝治

出版者

神奈川大学

雑誌

商経論叢 (ISSN:02868342)

巻号頁・発行日

vol.31, no.3, pp.163-204, 1996-03

被引用文献数

1

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This case presents a leading company Nestle Japan challenged in the RTE (ready to eat) cereal market and faced with the decision of status quo, adding the new product line, withdraw the market and so on. Together with his management team, Mr. M. Gyaretto