著者

李 衣雲

出版者

日本マス・コミュニケーション学会

雑誌

マス・コミュニケーション研究 (ISSN:13411306)

巻号頁・発行日

no.69, pp.108-125, 2006-07-31

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This thesis deals with the image produced by Japanese dramas which were broadcasted in Taiwan mainly from 1992 to 2000. Comparing with the other dramas broadcasted in Taiwan during that period, Japanese dramas had a bourgeoisie feel in taste and fashion. The filming techniques also created the air of romance. The consumer desires were prompted by such air and a romanticized Japanese image was contrived by the Taiwanese audience through these Japanese dramas. Thus, when the audience visited Japan, they felt a gap between the image and the reality.