- マス・コミュニケーション研究 (ISSN:13411306)
- no.85, pp.205-224, 2014-07-31
Inoue (1998) pointed out differences in the reading experiences of manga between men and women. In this paper, I develop Inoue's findings by analyzing two surveys. Firstly, I present data from a "school library survey," and report the following. For instance, as boys and girls grow older, boys stop reading the monthly comic magazines, such as "Corocoro-comic," that they read in elementary school, and start reading weekly comics, such as "Shonen Jump," in junior high school. In contrast, girls change from reading the monthly girls' comic magazines, such as "Ribon," that they read in elementary school, and start reading monthly fashion magazines, such as "Seventeen," in junior high school. Secondly, a questionnaire survey on youth culture and communication was conducted in 2010 that targeted young people in Nerima-ku in Tokyo. The aim of the survey was to identify youth opinions and behavior in relation to hobbies and culture. Some of the findings in the analysis concern comics. In terms of the media, although men and women mainly read comics as collected volumes, men tend to read magazines while women do not. In terms of reading volume, men read an average of 4.8 collected volumes and 2.8 magazines per month, while women read an average of 4 collected volumes and 0.7 magazines. Additionally, it was found that there is a positive correlation between how frequently women read comics as collected volumes or magazines, and how frequently they discuss comics, go to manga stores with friends, and make friends through such discussions about comics. This correlation was not seen in the men. The survey results suggest that the culture of reading comics may be dominated by men, while for women, it is more of a subculture. It is rare for women to read comics; therefore, reading comics becomes a resource for communication.