著者

青柳 寛

出版者

日本大学

雑誌

産業経営研究 (ISSN:02874539)

巻号頁・発行日

vol.18, pp.43-58, 1996-03

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As part of a research In industrial management, this paper discusses the role played by character business in the sociocultural construction of "Asian-Pacificism"--an idea which currently happens to be the theme of the Asia Pacific Economic Cooperation Conference (APEC). More specifically, this study will explicate the meaning of Asian community and its public organization through the analysis of the currently prominent genre of audiovisual performance engaging young popular talents known as "idols." Asian idols and their industries contribute to the realization of an Asian community by virtue of their ability to saturate, the public with symbolic identity. This peculiar method of leadership exhibits a fashion quite different from the types of control practiced by politicians and bureaucrats. By emphasizing the realm of symbolism in industrial organization, this paper also attempts to point to the role cultural hermeneutics plays in business research methods.