著者

村山 博 Hiroshi Murayama 桃山学院大学経営学部

出版者

桃山学院大学総合研究所

雑誌

桃山学院大学経済経営論集 = ST. ANDREW'S UNIVERSITY ECONOMIC AND BUSINESS REVIEW (ISSN:02869721)

巻号頁・発行日

vol.49, no.3, pp.1-37, 2007-11-20

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The old innovation was eliminating the products of the other companies from the market, spreading only the products of one's company widely, and raising the market share as much as possible. It was no longer a business goal to win the competition with the other companies after the information technology innovation. Then some companies are beginning to look for a new innovation or a business goal. That is the innovation that companies do not compete with the other companies but cooperates with the competitors in the market. The innovation consists of the competitor's bunches which harmonize both competition and accordance and can make new products and new technologies which we have never seen before. This innovation from the viewpoint of customers or markets differs from the old innovations greatly. The innovation will be indispensable in the internet community. This paper studies the innovation which cooperates with the other companies and considered the hybrid car of Toyota, the digital broadcasting of Disney, the development of the Linux software, etc. The following conclusions were reached. Vertical accordance" of this innovation carries out the synchronization of the three innovations, such as development, manufacturing, and distribution. And Horizontal accordance" of this innovation has the synergy by cooperative development and licensing with the other companies. We can call it the innovation of innovations. The local brands, merchandising rights, open source methods, cooperative research and cooperative development, licensing among other companies, the de facfo standards are the brand new innovations which cooperates with the other companies. Some companies of the specific community manufacture and sell using the same local brand. The accordance between companies by this local brand can acquire the large cost performance and the synergy which the only one company cannot acquire. It can be called the accordance innovation. The source code of the Linux software was opened to the entire world. Then, the developers connected with the Internet in the world have performed the development of the Linux software. As a result, the Linux software became such wonderful software that Microsoft is threatened. This open source method is the new accordance innovation in the internet community. This paper also studies the problems of the new innovations, such as the matter on which researchers escape from the development, the matter on which the competition stagnates, and the matter on which the standards monopolize the market.