著者

河津 孝宏

出版者

日本マス・コミュニケーション学会

雑誌

マス・コミュニケーション研究 (ISSN:13411306)

巻号頁・発行日

vol.72, pp.59-77, 2008

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This article aims to describe the viewing experiences that white-collar women living in Tokyo go through when watching the American TV series "Sex and the City". The ethnographic approach used in cultural studies in the 80's has been adopted to analyze the subject. The audiences extract a realism from the textual world, and adopt a viewing position that aligns with their own life stage. Furthermore, the experience of viewing is linked to their life history and reflexively updates their self-identity. This article presents an alternative approach which discusses TV viewing in terms of diachronic experience of audience.