著者

齋藤 美絵子 高野 裕子 嘉数 彰彦

出版者

日本デザイン学会

雑誌

デザイン学研究. 研究発表大会概要集 (ISSN:09108173)

巻号頁・発行日

no.56, pp.80-81, 2009-06-20

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I will lead the way to attract passers' attention to movie billboards to improve the situation of them in Okayama as a model case in a regional city. As a result of examination of movie billboards in Okayama,it developed that passers saw movie billboards a moment but didn't remember about the contents of televised programs. So,I aimed at "focal attention". I formed the hypothesis that the effective way to prompt focal attention is televising using short movies between programs. To inspect the effect, I did the experiment to compare the cases when subject watched interesting short movies or not. As a result of it,I confirmed interesting short movies made subjects watch consciously.