著者

難波 功士

出版者

日本マス・コミュニケーション学会

雑誌

マス・コミュニケーション研究 (ISSN:13411306)

巻号頁・発行日

no.78, pp.19-33, 2011-01-31

---

In this paper I insist the increasing value of adopting media cultural studies, after I defined the media culture as peoples' ways of life surrounding by media based on the relative decline of situation of mass communication recently. And then as well as media cultural studies will refer to the recent condition of media actually, based on much wider perspective, I unfold the consideration about the essence of media and I also offer an opinion that they progresses by becoming both wheels.