著者

矢嶋 敏朗

出版者

日本国際観光学会

雑誌

日本国際観光学会論文集

巻号頁・発行日

no.20, pp.55-61, 2013-03

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Whether or not business models change, the travel industry is essentially a service industry. The Japanese travel industry must, first and foremost, keep customers satisfied. To do this it has to develop new business models, along Japanese lines, with this in mind. Graduate employment rates will improve if this happens. It considers theories of how to promote cooperation between leading travel companies and faculties or departments of tourism at universities, based on examples from the company for which the author works.