著者

澁谷 美紀 久保田 哲史

出版者

日本フードシステム学会

雑誌

フードシステム研究 (ISSN:13410296)

巻号頁・発行日

vol.26, no.4, pp.289-294, 2020

被引用文献数

1

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This report clarifies that the effectivity of in-store display that shows “the quality of product process” of gelato made from milk that were fed self-supplied feed. We investigated the feature of consumers' information processing and the effectivity of information provision with protocol analysis by thinking aloud method and purchase experiment. As a result, we found that provision of the place of feed production alongside that of milk production gains consumers' interests in feed.