著者

井戸 大輔 佐野短期大学非常勤 Sano College

出版者

佐野短期大学

雑誌

佐野短期大学研究紀要 (ISSN:1347488X)

巻号頁・発行日

no.22, pp.27-40, 2011-03-31

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The study of the retail trade was taken up as "retail business condition" "retail commerce morphology" conventionally, and a study to theorize the development process has been accomplished.In addition, a retail business condition was any kind of principle, and the reexamination of the precedence study was performed by a critical mind whether watched development as if it was looked in the inspection of "wheel of retailing", and the accumulation of the study has been done.Furthermore, the retail business condition development theory has been taken up as retail innovation theory.I think the precedence study graspes the development process of the retail business condition as retail innovation, and it may be said that I was going to clarify a factor and structure of the retail innovation.The study of the retail trade tends the management of the retail business organization to be taken up as retail or retail management, and the accumulation of the study of the system about the retail marketing of our country is thin, and it is thought that the development of the study is expected in a meaning to compare with the marketing theory of the manufacturing industry when I remove an above-mentioned the theory study of retail business condition development.Therefore, in this article, it is based on above-mentioned keyword and tries the reexamination of the retail trade type as the beginning of the systematic study of the retail marketing.