著者

今村 一真

出版者

産業学会

雑誌

産業学会研究年報 (ISSN:09187162)

巻号頁・発行日

vol.2011, no.26, pp.139-153, 2011 (Released:2012-04-20)

参考文献数

46

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The purpose of this study is to clarify through the example of SUBARU “LEGACY” that their products have their original strength after purchasing.Based on researches done mainly by case studies, it is showed that customers keep being interested in perception of the product not only before but even after purchasing, and demonstrates that efforts made by a manufacturer producing parts for racing cars. greatly contributed to improve the perceived value of the product.The author examines that these qualities are evidences of sustainable advantage and additionally, he points out that corporate activities made by other companies than the manufacturer itself has importance in co-create of value.