著者

坂田 文彦

出版者

日本マス・コミュニケーション学会

雑誌

マス・コミュニケーション研究 (ISSN:13411306)

巻号頁・発行日

vol.92, pp.41-46, 2018-01-31 (Released:2018-05-10)

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The comics market (fanzine exhibition and sale) known as ‘Gataket’ thatstarted in Niigata in 1983 can be described as a typical local business. Since1983, various local manga and anime businesses developed, such as the ‘NiigataManga Competition’, which is an innovative local government-led business, andthe founding of the ‘JAM Nihon Anime Manga Training School’. Gataket hasdeepened its ties with such businesses every time. In 2011, ‘Gatafest’, a mangaand anime festival held by the Niigata-shi, JAM and ‘Gataket’ was establishedand in 2013, the ‘Niigata Anime Manga Museum’ and ‘The Niigata City MangaHouse’ were established. These undergird the changeover of Niigata’s mangaand anime business, and highlight how the cooperation among the industry, academia,and the government has become the foothold for business expansion.This is the fruit of collaboration and wide connection within the anime andmanga industry, which has been fostered through the accumulation of knowledgeand skill seen in Gatakketto’s 34 years of history and cooperation amonglocal businesses. Therefore, for a business featuring local content originatingfrom regional areas, a steady and persistent effort like that of Gataket can playa significant role.