著者

平山 智香子

出版者

特定非営利活動法人 組織学会

雑誌

組織学会大会論文集

巻号頁・発行日

vol.7, no.2, pp.233-238, 2018

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<p>Catching the diffusion of User Generated Contents is difficult. It is because the quality of UGC varies and there is little mass marketing in Consumer Generated Media. These days many researchers model the diffusion with the network effect, where some researchers claim importance of dividing diffusion into trial and repeat. We modeled diffusions of VOCALOID movies in niconico by trial-repeat model, and we find that sometimes network have different effects on trial and repeat.</p>