著者

関上 哲 張 娟 横山 岳 数納 朗 范 作冰 小野 直達

出版者

The Japanese Society of Silk Science and Technology

雑誌

日本シルク学会誌 (ISSN:18808204)

巻号頁・発行日

vol.20, pp.41-45, 2012

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We examined the characteristics of the Hachioji textile production area in recent years and the status of goods marketed under its regional brand, "Mulberry City Necktie," in an attempt to understand the future directions of the industry and revitalize this weaving production area. We performed a series of intensive interviews with members of the Hachioji weaving cooperative and with staff of direct management shops and a company. The main results were as follows. Although the Hachioji textile production area has been known for decades as a necktie production area, in recent years this type of production has struggled to survive under the severe conditions resulting from factors such as a weakening production base. The status of regional-brand goods has been very low among major domestic textile production areas, and production of such goods has been decreasing since 2005. We have two proposals for revitalizing the Hachioji textile production area. First, the weaving industry cooperative should endeavor firmly to maintain its traditional technique of necktie production and should act quickly to gain an understanding of consumer needs. Second, the cooperative should find a way of coping more strategically with the problems inherent to the market, and it should especially tap new markets for its brand goods. (E-mail: zhangjuanrq@hotmail.co.jp)

著者

張 娟 横山 岳 数納 朗 范 作冰 小野 直達

出版者

The Japanese Society of Silk Science and Technology

雑誌

日本シルク学会誌 (ISSN:18808204)

巻号頁・発行日

vol.19, pp.3-8, 2011

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The purpose of this study was to understand how resources in the Gosen textile production area were deployed in the postwar period and the area's production structure, so as to support the continued survival of local small and medium-size textile producers. We interviewed members of Gosen weaving cooperatives and a representative weaving company. The scale of production in the Gosen area has reduced gradually since 1975, as shown in the number of weaving companies, production quantity, and shipments: that is, the production base has been weakening. Both high-ranking and low-ranking companies have coexisted in the area. Respondents emphasized that Gosen weaving companies have maintained a traditional technique, called <i>Nureyoko</i>. These findings highlight two factors necessary for the continued survival of weaving in Gosen: it is necessary to build a new production system as soon as possible, and to maintain traditional techniques and high-quality <i>Sirokiji</i>, while at the same time developing new weaving goods which consumers want. ( E-mail: zhangjuanrq@hotmail.co.jp)

著者

張 娟 范 作冰 横山 岳 数納 朗 小野 直達

出版者

The Japanese Society of Silk Science and Technology

雑誌

日本シルク学会誌 (ISSN:18808204)

巻号頁・発行日

vol.19, pp.9-14, 2011

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The purpose of this study was to clarify the position of the <i>kinran</i> sector and its production and marketing structures in the Nishijin textile production area in order to revitalize the <i>kinran</i> sector. We interviewed members of Nishijin weaving cooperatives and a representative <i>kinran</i> weaving company. The position of the <i>kinran</i> sector has been rising, but shipments have decreased since 1975. Labor has become better organized in both <i>kinran</i> weaving companies and related companies, but <i>kinran</i> companies remain small-scale family businesses. The market is predominantly temples, so demand is small. Three factors could revitalize the <i>kinran</i> sector: to catch demand from temples as soon as possible, to cooperate with all temples in both production and marketing, and to assist sales promotion with Nishijin weaving cooperatives. (Juan Zhang, Email:zhangjuanrq@hotmail.co.jp)