著者

洪 性奉

出版者

アジア経営学会

雑誌

アジア経営研究 (ISSN:24242284)

巻号頁・発行日

vol.23, pp.179-193, 2017 (Released:2018-01-01)

参考文献数

46

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In recent years, India has a big inflection point for the next growth due to reasons of expansion of personal consumption by improving income level, increase in young people in India and consumption behavior and reasons such as business opportunities in rural market. In this paper, I have taken up the India consumer electronics market, which has achieved rapid growth, and theoretically and empirically examined the competitive strategies of multinational corporations, which have advanced into said market from the point of view of multinational corporation theory. I have expounded upon various strategic activities centrally including the market entry strategy conducted by LG Electronics India Pvt. Ltd., Samsung India Electronics Pvt. Ltd. and other consumer electronics makers. The localization strategies of multinational corporations include many multidimensional factors. Companies that are considering business in India or companies that want to expand their positioning maps from now on are most important to determine the positioning of the company in the long term after understanding the multidimensional concept of the Indian market