著者

石塚 直登 徳田 光弘

出版者

一般社団法人 日本建築学会

雑誌

日本建築学会技術報告集 (ISSN:13419463)

巻号頁・発行日

vol.28, no.70, pp.1590-1595, 2022-10-20 (Released:2022-10-20)

参考文献数

7

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This report is an analysis of the general catalogs of nine major house builders in Japan. Among the elements in the general catalogs, we mainly analyze the “text” and “images”. The method used is text mining analysis. This analysis shows that in addition to “product introduction”, “corporate philosophy” is an important matter. This result indicates the characteristics of the appealing points that the medium of general catalog emphasizes.