著者

野田 隆弘

出版者

岐阜市立女子短期大学

雑誌

岐阜市立女子短期大学研究紀要 (ISSN:09163174)

巻号頁・発行日

vol.53, pp.153-159, 2003

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The Apparel Industry in Gifu has been developing after World War. It became one of the three biggest apparel production districts, which are Tokyo, Osaka and Gifu. But recently the existence of local production districts has been unstable because of changing overseas into production and import of enormous quantity of apparel products. First in this research I stated the developing process of apparel industry in Gifu with industrial statistics from 1955 to 1999. Next the developing process of major apparel enterprises from 1984 to 2001. In addition, the new wave of apparel industry. I made it clear the new indications were born and began.

著者

野田 隆弘

出版者

岐阜市立女子短期大学

雑誌

岐阜市立女子短期大学研究紀要 (ISSN:09163174)

巻号頁・発行日

vol.62, pp.101-106, 2012

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Recently, the design of Northern Europe, or the Scandinavian design has come to be accepted by consumers in Japan rapidly. To analyze the reason, I visited three countries - Norway, Sweden, Finland -in Northern Europe on a business trip in August 2012. I visited 4 typical fashion apparel companies in each country. Then I made a market research (Oversea trip organized by Japan Association of Specialists in Textile and Apparel). I examined them. I also examined TV programs of northern Europe which were broadcasted then. From them, I found that the features of Scandinavian design are linear, no decorative and simple. This kind of design is rare in Japan, so that it is very attractive to Japanese consumers and it has been accepted by this.