著者

阿部 敏哉

出版者

青森公立大学

雑誌

青森公立大学経営経済学研究 (ISSN:13419404)

巻号頁・発行日

vol.2, no.2, pp.144-153, 1997-03-15

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In management theory,importance of decision making had been often discussed. Researchers in the past, however, rarely dealt with a cognitive process after decision making. Leon Festinger's Cognitive Dissonance Theory is one of the rare researches that explaines effectively people's pro-decision making cognition. The theory has two basic hypotheses: (1) The existence of dissonance, being psychologically uncomfortable, will motivate the person to try to reduce the dissonance and achieve consonance. (2) When dissonance is present, in addition to trying to reduce it, the person will actively avoid situations and information which would likely increase the dissonance. Using the theory, we might be able to come up with some new perspectives on some complex issues such as a process of decision making and cognition, a relationship between motivational factors, a relationship between motivational factors and motivation, and communication gaps in various relationships.

著者

阿部 敏哉

出版者

青森公立大学経営経済学研究編集委員会

雑誌

青森公立大学経営経済学研究 = Aomori Public College Journal of Management & Economics (ISSN:13419404)

巻号頁・発行日

vol.2, no.2, pp.144-153, 1997-03-15

著者

阿部 敏哉

出版者

青森公立大学経営経済学研究編集委員会

雑誌

青森公立大学経営経済学研究 = Aomori Public College Journal of Management & Economics (ISSN:13419404)

巻号頁・発行日

vol.2, no.2, pp.144-153, 1997-03-15