著者

Yukihiro TAGAMI Hayato KOBAYASHI Shingo ONO Akira TAJIMA

出版者

The Institute of Electronics, Information and Communication Engineers

雑誌

IEICE Transactions on Information and Systems (ISSN:09168532)

巻号頁・発行日

vol.E101.D, no.7, pp.1870-1879, 2018-07-01 (Released:2018-07-01)

参考文献数

21

被引用文献数

1

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Modeling user activities on the Web is a key problem for various Web services, such as news article recommendation and ad click prediction. In our work-in-progress paper[1], we introduced an approach that summarizes each sequence of user Web page visits using Paragraph Vector[3], considering users and URLs as paragraphs and words, respectively. The learned user representations are used among the user-related prediction tasks in common. In this paper, on the basis of analysis of our Web page visit data, we propose Backward PV-DM, which is a modified version of Paragraph Vector. We show experimental results on two ad-related data sets based on logs from Web services of Yahoo! JAPAN. Our proposed method achieved better results than those of existing vector models.