著者

Eric ROMANN

出版者

La Societe Franco-Japonaise de Gestion

雑誌

日仏経営学会誌 (ISSN:09151206)

巻号頁・発行日

vol.38, pp.1-26, 2021 (Released:2021-09-20)

参考文献数

1

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Considering the intensification of firms’ focus on social issues (CSR, CSV, SDGs), this article explores the relationships between them and Corporate Political Activity (CPA) to conclude that additional integration could offer strategically significant synergies, yet largely unexploited. Nonmarket strategies and CPA are multiform; in some international business situations, the power of ideas, knowledge building, and technocratic rationality can be considered stronger than money and foreign pressure, particularly if combined with legitimacy management. Compared to an adversarial stance, a collaborative approach can be suited for countries where lobbying is not well perceived, or the use of financial contributions by foreign firms forbidden. Benefits of a better CPA/CSR alignment include a virtuous circle regarding legitimacy management, access goods to lawmakers, a reduction in interaction cost, or the establishment of new standards conferring the firm a powerful competitive edge.

著者

Eric ROMANN

出版者

La Societe Franco-Japonaise de Gestion

雑誌

日仏経営学会誌 (ISSN:09151206)

巻号頁・発行日

vol.33, pp.41-60, 2016 (Released:2019-09-12)

参考文献数

22