著者

Masaatsu Doi

出版者

The Research Institute for Innovation Management of Hosei University

雑誌

イノベーション・マネジメント (ISSN:13492233)

巻号頁・発行日

vol.17, pp.101-117, 2020-03-31 (Released:2020-03-31)

参考文献数

27

被引用文献数

1

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In recent years, corporate social innovations (CSI) through their businesses are required all over the world. CSI is deeply connected to corporate social responsibility (CSR). Previous studies have shown that CSR has emphasized the potential for innovation. Legitimacy has to be proven to stakeholders for resource mobilization to implement CSI. This study explores the CSI process and their legitimacies through two case studies in Japan. It also provides an insight into a new concept of “exclusiveness” in CSI, and into social entrepreneurs decision-making processes. This paper highlighted the following: first, social entrepreneurs emphasize moral or cognitive legitimacy in the promotion of CSI as well as paying attention to pragmatic legitimacy. Second, we can draw out four types of CSI legitimacies: social environmental factors, external human resource factors, internal cultural factors, and internal technical factors. And third, social entrepreneurs have their own unique reasons for these CSIs implementation, and therefore have to decrease their “exclusiveness” in CSI process.