著者

Sakurai Yoshihide

出版者

Nanzan institute for Religion and Culture

雑誌

Japanese journal of religious studies (ISSN:03041042)

巻号頁・発行日

vol.37, no.2, pp.317-334, 2010

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Japan presents a useful case for studying new religious movements and their development of public relations and growth strategies , not only because there are large numbers of new religious movements in Japan, but also for the presence of controversial movementssuch as Aum and the Unification Church. The strategies employed in recruitment and fundraising have become increasingly important for such movements in Japan—as well as for research on these movements—in the wake of the ―Aum Affair.‖ This paper will focus on the strategy employed by the Unification Church which is broadly perceived as a social problem.